ASGIER HELGESTAD PROJECT PAGE
ARON PAUL ORTON RED DIGITAL CINEMA
TIM DAVIS BRYAN KNOX GREG HUNT
ASGIER HELGESTAD PROJECT PAGE
ARON PAUL ORTON RED DIGITAL CINEMA
TIM DAVIS BRYAN KNOX GREG HUNT
RED COLLECTIVE SERIES summary
In collaboration with RED Digital Cinema, RUUT helped develop a web based miniseries called RED Collective showcasing creatives in industries outside of Hollywood incorporating RED technology. RUUT was tasked to dig into and tell the stories of these innovators by uncovering why and how they keep pursuing their passions with the brands they partner with.
Asgier Helgestad ARCTIC LIGHT Tim Davis PATAGONIA Bryan Knox BURTON SNOWBOARDS Greg Hunt VANS SHOES Aron Paul Orton DGWB AGENCY
Asgier Helgestad ARCTIC LIGHT
Tim Davis PATAGONIA Bryan Knox BURTON
SNOWBOARDS
Greg Hunt VANS SHOES Aron Paul Orton DGWB AGENCY
2.1 MILLION REACHED
Through out this video series, there were over 2.1 million views and many more impressions.
DIGITAL ASSETS
This shoot provided digital assets used for Print, Trade shows, websites.
CAMPAIGN
Provided multiple marketing opportunities including ad, social, newsletter, and more
Global Connection
Emotionally connected to people all over the world in different industries
HIGHLIGHTS
Value
Every project and client needs are different. Here are a few of the key take aways that made this project extra awesome.
Approach
The Power of Personal Story
RED Digital Cinema's goal is to show that you don't have to be a Hollywood Filmmaker to use their Product. RUUT sought out to build a campaign strategy to show this through the power of personal story. Together, RED and RUUT built the RED Collective Series highlighting and sharing the personal stories of people like you and me that are changing the world, and using RED Cameras to do it!